Brightfield Growth Campaign
Local SEO and content program that took a regional brand's organic traffic up 180% in four months, with a 3.4x return on ad spend.
Client overview
Brightfield is a regional home services brand operating across eight locations, competing against national franchises with far larger marketing budgets.
What we were solving for
Brightfield ranked on page two or three for nearly every service-and-location keyword combination that mattered, while national competitors with bigger budgets dominated page one and local map-pack results.
What we found
A full technical and competitive SEO audit found weak local schema, thin location pages, and almost no locally-relevant content - while paid campaigns were bidding on broad, expensive keywords with low purchase intent.
How we approached it
We rebuilt location pages with proper local schema, unique content per service area, and optimized Google Business Profiles for all eight locations.
A content program targeted long-tail, high-intent local keywords competitors were ignoring in favor of broad national terms.
Paid campaigns were restructured around the same high-intent keyword set, with budget reallocated away from expensive, low-converting broad terms.
Stack behind this project
How the project unfolded
Audit
Technical, on-page and competitive SEO audit across all locations.
Strategy
Keyword and content roadmap prioritized by opportunity.
On-Page & Local Fixes
Location pages and Google Business Profiles rebuilt.
Content Program
Ongoing local content published on a monthly cadence.
Paid Restructure
Ad campaigns rebuilt around validated high-intent keywords.
Report & Refine
Monthly reporting with continuous keyword expansion.
A look at the work
The impact, in numbers
Organic traffic grew 180% within four months, with 140+ keywords reaching page one across the eight service areas. The restructured paid program delivered a 3.4x return on ad spend, and map-pack visibility rose 61% across all locations.
Client testimonial
Services used in this project
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