Vertex & Co Rebrand
A full identity system and website relaunch that modernized a corporate brand for international clients, delivered in six weeks.
Client overview
Vertex & Co is a corporate advisory firm expanding into two new international markets, but their visual identity hadn't been updated in over a decade and no longer matched the caliber of client they were pursuing.
What we were solving for
The existing brand - logo, website and pitch materials - read as dated next to the international firms Vertex was now competing against, undermining credibility before conversations even started.
What we found
Stakeholder interviews and a competitive review across all three target markets showed Vertex's messaging was strong but buried under visual design that didn't communicate the seniority of the team delivering it.
How we approached it
We developed a new visual identity - mark, typography and color system - designed to read as established and international rather than trendy or dated.
A full website relaunch translated the new identity into a fast, modern site with market-specific landing pages for each new region.
A documented brand guideline and template library let the internal team produce pitch decks and social content consistently without agency support.
Stack behind this project
How the project unfolded
Discovery
Positioning and competitive research across three markets.
Concept
Three creative directions explored and presented.
Refinement
Chosen direction refined into the final identity system.
Website Design & Build
New site designed and developed around the identity.
Templates
Pitch deck and social templates produced for daily use.
Launch
Brand and site launched together across all three markets.
A look at the work
The impact, in numbers
The rebrand and new site launched simultaneously across three markets in six weeks. Average time on site rose 41% in the following quarter, and the internal team has since produced over 40 pieces of on-brand content using the template library without agency involvement.
Client testimonial
Services used in this project
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